California Wine / The Wine Institute
Based in San Francisco, The Wine Institute is the voice for California wine representing more than 1,000 wineries and affiliated businesses from the beautiful and diverse wine regions throughout the state. As the largest advocacy and public policy association for California wine, and the only group representing the industry at the state, federal and international levels, Wine Institute’s Officers, Board of Directors and professional staff work to create an environment where the wine community can flourish and contribute in a positive fashion to our nation, state and local communities.
The Canadian office coordinates a number of promotional activities every year designed to educate and inform media, trade and consumers about the quality and diversity of products available from the Golden State. Activities include a cross-Canada Wine Fair tour, participation in third-party wine shows and festivals, California-themed retail promotions and sponsorship of special events such as the Rogers Cup International Tennis Championships.